Once upon a market dreary: the prescient marketing principles of Edgar Allan Poe
An American icon, Edgar Allan Poe (1809–1849) is famed for his fiendish tales of fear and trembling, and premature burial. He is less well known as a businessperson, let alone a marketing thought leader. Poe, though, was not only an entrepreneurially inclined self-promoter of genius, but he practise...
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| Format: | Article |
| Language: | English |
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Routledge
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |
| LEADER | 01394nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 10.1080-0267257X.2018.1523218 | ||
| 008 | 220706s2018 CNT 000 0 und d | ||
| 020 | |a 0267257X (ISSN) | ||
| 245 | 1 | 0 | |a Once upon a market dreary: the prescient marketing principles of Edgar Allan Poe |
| 260 | 0 | |b Routledge |c 2018 | |
| 856 | |z View Fulltext in Publisher |u https://doi.org/10.1080/0267257X.2018.1523218 | ||
| 520 | 3 | |a An American icon, Edgar Allan Poe (1809–1849) is famed for his fiendish tales of fear and trembling, and premature burial. He is less well known as a businessperson, let alone a marketing thought leader. Poe, though, was not only an entrepreneurially inclined self-promoter of genius, but he practised prescient marketing principles that are pertinent to present circumstances. In a world where dark tourism, dead celebrities and disinterred brands loom large, Poe’s principal principles–perversity, poetry, plagiary, plasticity–are prior portents of marketing precepts. Written in an appropriately literary style, this paper shows that dead men do foretell tales. Of markets dreary. © 2018, © 2018 Westburn Publishers Ltd. | |
| 650 | 0 | 4 | |a Edgar Allan Poe |
| 650 | 0 | 4 | |a literary theory |
| 650 | 0 | 4 | |a Macabre marketing |
| 650 | 0 | 4 | |a Poe’s Ps |
| 650 | 0 | 4 | |a undead ideas |
| 700 | 1 | |a Brown, S. |e author | |
| 700 | 1 | |a McGowan, P. |e author | |
| 773 | |t Journal of Marketing Management | ||