Communicating corporate social responsibility in a social world: the effects of company-generated and user-generated social media content on CSR attributions and scepticism
As companies rely on social media to communicate corporate social responsibility (CSR), the need to understand the implications of using this channel grows. This study explored such implications in the context of food retailers’ CSR. Drawing on attribution theory, it adopts a mixed method approach t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Routledge
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |