Actors in whitespace: Communicating risk information on pharmaceutical websites
This study examined the use of an actor to communicate prescription drug risks on pharmaceutical websites. Participants viewed risk information for a fictitious drug in one of several static visual formats or as a paragraph plus an animated actor; and with or without a signal directing them to the r...
Main Authors: | Aikin, K.J (Author), Fitts Willoughby, J. (Author), O’Donoghue, A.C (Author), Rupert, D.J (Author), Sullivan, H.W (Author) |
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Format: | Article |
Language: | English |
Published: |
Routledge
2019
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Subjects: | |
Online Access: | View Fulltext in Publisher |
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