Snakes and Ladders in Servitization: Using a Game to Capture Inhibitors and Enablers of Transformation
Overview: Servitization is the process by which manufacturers transition to building revenue streams through services rather than solely through the sale of products. The development of new services offerings entails business model change and organizational transformation; these transformation proce...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor and Francis Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |