Impact of firm’s customer orientation on performance: the moderating role of interfunctional coordination and employee commitment
The effect of a firm’s strategic orientation, such as customer orientation, on performance has received research attention; however, knowledge regarding its specific effect on the customer-related performance measures is very limited. Most of the previous attempts have focused on developing a direct...
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| Format: | Article |
| Language: | English |
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Routledge
2018
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| Online Access: | View Fulltext in Publisher |