Loss or gain? The role of message framing in hotel guests’ recycling behaviour
One of the major challenges for the tourism sector is enacting sustainable behaviours. A key strategy for hoteliers is developing persuasive messages, with the goal of encouraging guests’ voluntary participation in green programmes. Through the lens of prospect theory and construal level theory, the...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Routledge
2018
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Subjects: | |
Online Access: | View Fulltext in Publisher |