Effects of Inattention and Repeat Purchases: A Choice-Based Conjoint Study of Consumer Preferences for Farmstead Milk Attributes
Survey elicitation of consumer preferences for product attributes where survey-taker inattention bias exists can lead to irrational product choices. Survey-taker inattention measures, such as screen reading time, can be confounded by repeat product purchasers taking the survey. This study estimates...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Routledge
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |