The view from above: the relevance of shared aerial drone videos for destination marketing

The use of drones to produce videos has generated a large amount of visually appealing footage of various destinations. They attract much attention, but there are issues that affect their production, and their relevance to destination marketing. This research examines YouTube meta-data and spatial o...

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Bibliographic Details
Main Authors: Kennell, J. (Author), Morrison, A.M (Author), Stankov, U. (Author), Vujičić, M.D (Author)
Format: Article
Language:English
Published: Routledge 2019
Subjects:
Online Access:View Fulltext in Publisher