Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
The existing literature suggests that people rely less on norms and conventions when the context is more relevant to them. On that account, the paper proposes that the self-relevance of response to an online product offering diminishes the effectiveness of message-related cues regarding the importan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |