Superstition, ethics, and transformative consumer research
The growing popularity of research on the role of superstition and other extraordinary beliefs in the marketplace presents new challenges and opportunities for the enhancement of consumer well-being. Drawing upon the three major ethical traditions of utilitarianism, deontology, and virtue ethics, I...
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| Format: | Article |
| Language: | English |
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University of Chicago Press
2018
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| Online Access: | View Fulltext in Publisher |