Conceptual Framework on Finding Optimal Locations of Uniqlo Stores using Spatial Analysis

Conceptual Framework on Finding Optimal Locations of Uniqlo Stores using Spatial Analysis

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Location plays a crucial role in retail strategy. In this research, a new optimal location of Uniqlo in Greater Kuala Lumpur will be identified by using Spatial-MCDA. Spatial-MCDA combines spatial analysis and Multicriteria Decision Analysis (MCDA) where the spatial analysis will consider various cr...

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Bibliographic Details
Main Authors: Hashim, M.M (Author), Ismail M.H (Author), Mat R.C (Author), Naharudin, N. (Author), Omar H. (Author), Sathyamoorthy D. (Author), Shariff A.R.M (Author), Tarmidi Z. (Author)
Format: Article
Language:English
Published: Institute of Physics Publishing, 2020
Subjects:
Analytical hierarchical process
Conceptual frameworks
Decision theory
Hierarchical systems
Location
Multi-criteria decision analysis
Optimal locations
Overlay techniques
Remote sensing
Safety and securities
Spatial analysis
Spatial modeling
Spatial variables measurement
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