Conceptual Framework on Finding Optimal Locations of Uniqlo Stores using Spatial Analysis
Location plays a crucial role in retail strategy. In this research, a new optimal location of Uniqlo in Greater Kuala Lumpur will be identified by using Spatial-MCDA. Spatial-MCDA combines spatial analysis and Multicriteria Decision Analysis (MCDA) where the spatial analysis will consider various cr...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Physics Publishing,
2020
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |