Factors affecting consumers' choice in purchasing local fresh fruits: Case of Melaka Tengah

Factors affecting consumers' choice in purchasing local fresh fruits: Case of Melaka Tengah

This study is designed to make a comprehensive understanding of the attitude among consumers and explore the preferred place for Malaysian consumers to purchase fresh fruits. This study examined the purchasing pattern of local fruits consumers based on store attributes considered by the consumers in...

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Bibliographic Details
Main Authors: Abdullah Y.A (Author), Asmat D.A (Author), Azmi A.M (Author), Chay T.C (Author), Ibrahim, N. (Author), Ismail, N.A (Author), Latip S.N.H.M (Author), Marzukhi M. (Author), Muhamad, Z.-M (Author), Ruslan, N.A (Author), Saad I. (Author), Saili, A.R (Author), Salleh S.H (Author), Sulaiman S.I (Author)
Format: Article
Language:English
Published: IOP Publishing Ltd 2021
Subjects:
Competitive prices
Customer services
Descriptive analysis
Environmental technology
Exploratory Factor Analysis (EFA)
Factor analysis
Fresh fruits
Fruits
Key determinants
Planning
Retail market
Sales
Survey instruments
Surveys
Sustainable development
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