Reliability and validity of television food advertising questionnaire in Malaysia

Reliability and validity of television food advertising questionnaire in Malaysia

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Interventions to counter the influence of television food advertising amongst children are important. Thus, reliable and valid instrument to assess its effect is needed. The objective of this study was to determine the reliability and validity of such a questionnaire. The questionnaire was administe...

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Bibliographic Details
Main Authors: Ajau, D. (Author), Khairil Anuar, M.I (Author), Safiah, M.Y (Author), Zalma, A.R (Author)
Format: Article
Language:English
Published: Oxford University Press 2015
Subjects:
advertising
Advertising as Topic
attitude to health
child
Child
female
Female
food
Food
food preference
Food Preferences
Health Knowledge, Attitudes, Practice
health literacy
human
Humans
Japan
Malaysia
male
Male
observer variation
Observer Variation
perceived health
questionnaire
reproducibility
Reproducibility of Results
socioeconomic status
standards
Surveys and Questionnaires
television
Television
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