Children's exposure to food advertising on free-to-air television: An Asia-Pacific perspective

Children's exposure to food advertising on free-to-air television: An Asia-Pacific perspective

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There is an established link between food promotions and children's food purchase and consumption. Children in developing countries may be more vulnerable to food promotions given the relative novelty of advertising in these markets. This study aimed to determine the scope of television food ad...

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Bibliographic Details
Main Authors: Hadi, H. (Author), He, G. (Author), Hebden, L. (Author), Hoe, N.S (Author), Karupaiah, T. (Author), Kelly, B. (Author), Kim, H. (Author), King, L. (Author), Li, L. (Author), Noor, M.I (Author), Xiao, Y. (Author), Yoon, J. (Author), Yu, Y. (Author), Zeng, L. (Author)
Format: Article
Language:English
Published: Oxford University Press 2016
Subjects:
advertising
Advertising as Topic
Asia, Southeastern
beverage
Beverages
child
Child
Child, Preschool
comparative study
Developing Countries
developing country
food
Food
human
Humans
marketing
preschool child
Southeast Asia
statistics and numerical data
television
Television
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