Market orientation, service quality and organizational performance in service organizations in Malaysia
Purpose – This study seeks to examine the relationship between market orientation, service quality, and their impact towards organizational performance. Design/methodology/approach – A total of 175 sets of structured questionnaires were distributed to managers of 175 service organizations in the nor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |