Preparation (mis)perception: effects of involvement on food attributes and desirability
Purpose: The purpose of this paper is to assess the effect of involvement in food preparation on estimated calorie content, perception of portion size and desirability of the food item. Design/methodology/approach: To test the hypotheses, three between-subjects experiments (one online, two in a labo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |