Consumers in local food markets: from adoption to market co-creation?
Purpose: The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as the development of local food networks. Design/methodology/approach: A systemati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |