Antecedents and consequences of fast-food restaurant customers' perception of price fairness

Antecedents and consequences of fast-food restaurant customers' perception of price fairness

Purpose: This study examines the influence of service quality dimensions (food quality, physical environment quality and employee service quality) and brand image of fast-food restaurants on price fairness and its consequence on customer retention. Design/methodology/approach: This survey collected...

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Bibliographic Details
Main Authors: Aiyub, A.S (Author), Ferraris, A. (Author), Sharma, S. (Author), Singh, G. (Author), Slack, N.J (Author)
Format: Article
Language:English
Published: Emerald Group Holdings Ltd. 2021
Subjects:
article
confirmatory factor analysis
Customer retention
customer satisfaction
Customer satisfaction
data analysis software
employee
fast food
Fast-food
food quality
human
perception
price
Price fairness
restaurant
Restaurant service quality
structural equation modeling
theoretical study
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