Improving poultry meat and sales channels to address food safety concerns: consumers' preferences on poultry meat attributes
Purpose: This study explains Indonesian consumers' choice of poultry meat attributes and the willingness to pay (WTP) for these attributes using a discrete choice experiment. Design/methodology/approach: The survey was conducted for the traditional and modern channels and involved a sample of 4...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |