Wine consumption preferences among generations X and Y: an analysis of variability
Purpose: This paper compares the socio-demographic features, wine consumption preferences and habits of individuals of Generations X and Y. The influence of age, as a life cycle effect, on individuals' consumption preferences from the same generation is analysed. In addition, the generational e...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Emerald Group Holdings Ltd.
2021
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Subjects: | |
Online Access: | View Fulltext in Publisher |