The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)
Purpose: This paper aims to examine how Mulino Bianco, an iconic Italian bakery brand, has reshaped the symbolic and material aspects of breakfast in Italy, transforming a declining practice into a common family occasion. Design/methodology/approach: A socio-historical analysis of the iconisation pr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |