The more I err, the less I pay: Effect of firm recall experience, firm type and recall severity on remedy to consumers
Purpose: This study aims to investigate the effects of firm characteristics and crisis characteristics on remedies offered to consumers by firms in the event of a product recall crisis. Design/methodology/approach: Published data on 868 product recalls in the US toy industry from 1988 to 2011 have b...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |