Exploring the relationships between gamification and motivational needs in technology design

Purpose: Drawing upon the motivational affordance theory, this paper aims to investigate how gamification design and human motivational needs are associated in extant literature. Design/methodology/approach: The authors conducted a literature analysis of 60 journal articles that studied motivational...

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Bibliographic Details
Main Authors: Tang, J. (Author), Zhang, P. (Author)
Format: Article
Language:English
Published: Emerald Group Holdings Ltd. 2019
Subjects:
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