Sustainable clothing: perspectives from US and Chinese young Millennials

Purpose: The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products. Design/methodology/approach: Quantitative research was conducted, and empirical data were collected from 590 US college students and 37...

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Bibliographic Details
Main Authors: Gil, M. (Author), Su, J. (Author), Watchravesringkan, K. (Author), Zhou, J. (Author)
Format: Article
Language:English
Published: Emerald Group Holdings Ltd. 2019
Subjects:
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