The influence of stadium environment on attendance intentions in spectator sport: The moderating role of team loyalty
Purpose: The purpose of this paper is to examine the impact of perceived environmental quality of the stadium on fans’ future intentions to attend a game by highlighting the moderating effect of team loyalty. Design/methodology/approach: Using latent moderated structural equations modeling, this stu...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Emerald Group Holdings Ltd.
2019
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Subjects: | |
Online Access: | View Fulltext in Publisher |