Exploring young consumers’ trust and purchase intention of organic cotton apparel
Purpose: The purpose of this study is to examine the effects of corporate social responsibility (CSR) reputation, product price and organic label on consumers’ perceptions of quality, trust and purchase intentions of organic apparel products by surveying American young consumers. Design/methodology/...
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| Format: | Article |
| Language: | English |
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Emerald Group Holdings Ltd.
2018
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| Online Access: | View Fulltext in Publisher |