Older female consumers’ environmentally sustainable apparel consumption: The impact of time perspective and advertising appeals
Purpose: Built on the socioemotional selectivity theory, the purpose of this paper is to analyze elderly female consumers’ consumption of environmentally sustainable apparel (ESA) according to their time perspective (TP) (expansive vs limited) and different types of advertising appeals (emotional vs...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |