Exploring and consolidating the brand personality elements of the political leader
Purpose – This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party). The development of a strong political brand personality is crucial for success at the...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Emerald Group Holdings Ltd.
2018
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Subjects: | |
Online Access: | View Fulltext in Publisher |