A New Perspective of E-Trust in the Era of Social Media: Insights From Customer Satisfaction Data
In this era of social media, products and services are sold globally using a few simple clicks online. In such online purchases, trust and familiarity are considered two important driving forces of consumer decision making. While online sales advocate high levels of flexibility and choices for consu...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |