The Influence of Choice Context on Consumers’ Preference for GM Orange Juice
The absence or presence of an alternative in a choice set may change the relative preference and predicted market share results. In this study, three groups of experiments are performed to determine if choice context influences consumer preference for orange juice from different countries of origin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Blackwell Publishing Ltd
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |