The role of storytelling in the innovation process
In this article we explore a key challenge in the innovation process around how an innovation might be articulated and communicated in organizations. Articulating innovative ideas, refining them, drawing others into the vision and gaining their support is a key part of this process. It is essentiall...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Life Science Publishing Co. Ltd
2018
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| Online Access: | View Fulltext in Publisher |