Communicating nutrition information at the point of purchase: An eye-tracking study of shoppers at two grocery stores in the United States

Providing nutrition information at the point of purchase is one approach that can be used to help consumers adopt and maintain a healthy diet. Previous research has examined consumer self-reported notice and use of the information as well as how the design of the information affects its attention an...

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Bibliographic Details
Main Authors: Bartels, M. (Author), Jordan Lin, C.-T (Author), Tillack, K. (Author)
Format: Article
Language:English
Published: Blackwell Publishing Ltd 2018
Subjects:
Online Access:View Fulltext in Publisher