How Do Usage and Payment Behavior Interact in Rent-to-Own Business Models? Evidence from Developing Economies
The diffusion of technological innovations in developing economies has been facilitated by the use of rent-to-own business models, which give flexibility to customers by allowing them to make incremental payments over time. Understanding the implications of this flexibility is a fundamental problem...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Wiley-Blackwell
2019
|
Subjects: | |
Online Access: | View Fulltext in Publisher |