A Dynamic Evaluation Model of University Brand Value Based on Analytic Hierarchy Process

In recent years, great changes have taken place in the economic environment, policies, competitive environment, and market of colleges and universities. Furthermore, factors including the reduction of number of students every year has led to the continuous decline in the number of students enrolled...

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Bibliographic Details
Main Authors: Gong, B. (Author), Li, M. (Author)
Format: Article
Language:English
Published: Hindawi Limited 2022
Subjects:
Online Access:View Fulltext in Publisher