Conceptual study of mobile retailing acceptance among Malaysian women

Two fastest growing technologies like the internet and mobile technology have driven a revolution in mobile retailing sectors. Mobility and flexibility become a demand nowadays since people prefer to have retailing concept (anytime and anywhere). This conceptual paper aimed to study on the discovery...

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Bibliographic Details
Main Authors: Bujang, A. (Author), Suki, N.M (Author)
Format: Article
Language:English
Published: American Scientific Publishers 2017
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