Experience Value Cocreation on Destination Online Platforms
Technology is critical for facilitating the experience value cocreation process in tourism. Online platforms in particular enable consumers to develop realistic expectations and to cocreate their experiences. Limited empirical research has been done to investigate the experience value cocreation pro...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |