The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking
The current study examined the effects of manipulating the level of vividness through the presence of various textual and visual components in the context of tobacco warning labels. An online experiment was conducted (N = 2,165) to examine whether increasing the vividness of warning labels, using na...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |