The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption
Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergrad...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |