Marketing to Liminal Consumers: Migrant Workers as an Emerging Segment in Transitional Economies
Though most acculturation research investigates movement across national boundaries, many other types of boundaries may exist (e.g. rural to urban migration). Rural migrant workers focus on their adaptive and exploratory consumption practices to assemble a liquid identity in China. In essence, this...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |