A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?
By investigating gendered shopping styles across countries, the authors explore whether the differences between male and female shopping styles are greater than the differences in shopping styles exhibited by consumers across countries. With a conceptual model, this study tests an extant convergence...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |