Spatial Distance Construal Perspectives on Cause-Related Marketing: The Importance of Nationalism in Russia
Consumers around the globe expect firms to contribute to environmentally and socially responsible causes. Using construal level theory with a spatial distance lens, we examine effects of spatial proximity of the firm (domestic firm vs. foreign multinational corporation [MNC]), cause (domestic vs. gl...
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Format: | Article |
Language: | English |
Published: |
SAGE Publications Ltd
2019
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Subjects: | |
Online Access: | View Fulltext in Publisher |