Shake Your Stakeholder: Firms Leading Engagement to Cocreate Sustainable Value
While most extant scholarship has focused on how stakeholders influence firms, we propose that firms play a critical role in “shaking” stakeholders. Shaking stakeholders means to proactively initiate cooperation with those affected by a firm to alter awareness, behavior, and networks so as to cataly...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |