Conceptualizing consumption in the imagination: Relationships and movements between imaginative forms and the marketplace
In this article we extend theory relating to the imagination and markets by reviewing explicit and implicit work in marketing, consumer research and sociology, drawing on a broader literature that provides a more comprehensive characterization of imagining. We map consumption in the imagination in o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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SAGE Publications Ltd
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |