Meta-Analysis of the Effect of Red on Perceived Attractiveness

We conducted meta-analyses of studies that test the red-romance hypothesis, which is that the color red enhances heterosexual attraction in romantic contexts. For men rating women, we found a small, statistically significant effect (d = 0.26 [0.12, 0.40], p =.0004, N = 2,961), with substantial heter...

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Bibliographic Details
Main Authors: Calin-Jageman, R.J (Author), Elliot, A.J (Author), Lehmann, G.K (Author)
Format: Article
Language:English
Published: SAGE Publications Inc. 2018
Subjects:
red
Online Access:View Fulltext in Publisher