The Postfeminist Entrepreneurial Self and the Platformisation of Labour: A Case Study of Yesheng Female Lifestyle Bloggers on Xiaohongshu
Yesheng (野生), which literally translates to ‘wild growing’, is a Chinese internet term to describe social media creators who do not have contracts with multichannel network companies and operate their accounts independently. Drawing from in-depth interviews with eight current and former yesheng fema...
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Format: | Article |
Language: | English |
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SAGE Publications Ltd
2022
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Online Access: | View Fulltext in Publisher |