The Role of Consumer’ Social Capital on Ethical Consumption and Consumer Happiness
The purpose of this study was to investigate the components of consumer’ social capital which are social participation, social networking, and reciprocity and also analyzed how the social capitals possessed by consumers affect ethical consumption behaviors, and examine how ethical consumption behavi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2022
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |