Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation
Despite the fast-rising popularity of whey protein sports supplements over recent years, there has been little research to investigate the driving forces behind the consumer choices. Using a consumer dataset collected in Ireland, we applied the ordered Heckman two-stage method to examine the evolvin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |