Label information and consumer behaviour: evidence on drinking milk sector

The purpose of the research is to evaluate the impact of different kinds of information disclosures of milk labels, investigating the interest among consumers based on their consumption behaviours and characteristics. In this research, all the actions which lead to a healthiness, become expressions...

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Bibliographic Details
Main Authors: Diotallevi, F. (Author), Marchini, A. (Author), Polenzani, B. (Author), Riganelli, C. (Author)
Format: Article
Language:English
Published: Springer Science and Business Media Deutschland GmbH 2021
Subjects:
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