Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect
Extending the price–quality–value model (Monroe and Krishnan in The perception of merchandise and store quality 209–232, 1985) and means-end model (Zeithaml in J Mark 52:2–22, 1988), we developed a conceptual model to investigate the mediating role of price discount affect (feeling aroused by price...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Singapore
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |