Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect

Extending the price–quality–value model (Monroe and Krishnan in The perception of merchandise and store quality 209–232, 1985) and means-end model (Zeithaml in J Mark 52:2–22, 1988), we developed a conceptual model to investigate the mediating role of price discount affect (feeling aroused by price...

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Bibliographic Details
Main Authors: Chen-Yu, J.H (Author), Lee, J.E (Author)
Format: Article
Published: Springer Singapore 2018
Online Access:View Fulltext in Publisher